Great videos significantly improve SEO and GEO by increasing user engagement, boosting dwell time, and making content more discoverable across search engines and AI-driven platforms. High-quality videos help websites rank higher on Google by keeping visitors on pages longer and encouraging shares and backlinks. From a GEO perspective, clear, well-structured video content with optimised titles, descriptions, transcripts, and captions allows generative AI tools to better understand and reference your brand. Videos also humanise your message, build trust, and communicate value quickly, helping audiences remember your brand. When distributed across websites, social media, and video platforms, great videos expand reach, strengthen brand awareness, and support long-term digital visibility.