Improving SEO and GEO for websites requires a strategic blend of technical optimisation, high-quality content, and user-focused design to maximise visibility across both traditional search engines and AI-driven platforms. Effective SEO starts with keyword research, fast page load speeds, mobile optimisation, clean site architecture, and authoritative backlinks, while GEO focuses on creating clear, well-structured, and semantically rich content that AI models can easily understand, summarise, and reference. By publishing original, helpful content that directly answers user intent, using schema markup, optimizing headings and metadata, and maintaining strong topical authority, websites can improve rankings on Google Search and increase their chances of being cited by generative AI tools. Aligning SEO and GEO ensures long-term discoverability, higher organic traffic, and stronger digital presence as search continues to evolve.